West Green Road

Retail & Town Centres , Residential

Firstplan secured planning permission at appeal for a redevelopment of 300-306 West Green Road for the construction of a five-storey (plus basement) building, comprising of a commercial unit on the ground floor and basement, and nineteen residential units above.

This provided a significant increase in the quantity and quality of the commercial and residential floorspace at the site, including a net increase of fifteen additional dwellings and a doubling of the size of commercial unit. The development was designed to be a catalyst for the wider regeneration of the retail parade, which included preparation of an indicative future masterplan for the area.

The scheme will be a ‘Build to Rent’ development and provision has been made for two ‘intermediate’ affordable units, to be let out at ‘London Living Rent’ levels, which is a form of discounted market rent. This allowed our Client to retain sole ownership and management of the building, whilst still contributing towards the Council’s affordable housing supply. The scheme further included a communal children’s play area at first floor level.

Firstplan’s involvement was from scheme inception through to the grant of permission, including management of pre-application discussions, the planning application (securing a recommendation for approval by officers) and the written representations planning appeal.